A Starters’ Guide to ChatGPT Marketing Assistance

Since January 2023, I’ve been using ChatGPT for… everything. Recipes, articles, jokes, charts, gifts, graphics — the list just keeps growing! But one of the main reasons I shell out $20 a month is that it makes me so much better at my job.

I create content for a technology company whose main service is software quality assurance (SQA). The first time I heard the term “SQA” was my first day on the job. I am far from an expert in Testing Centers of Excellence, User Acceptance Testing, and Requirements Gathering. These terms were foreign to me just months ago. So how do I continuously create high quality, accurate, and quick content for my client? I call on a friend for help, my robot, ChatGPT.

Gather a Deep Understanding

The first challenge I had to face in my new role was building a deep understanding of the terms we were using. I really struggled at first to understand the difference between the different types of testing a company may need to utilize. In technical terms, I would jumble up the meaning. Until I asked ChatGPT to compare these to something I understood — preparing for a dinner party:

The Response:

Certainly! Let’s use the analogy of preparing a big dinner party:

User Acceptance Testing (UAT):
Imagine you are planning a dinner party and want to make sure the menu appeals to your guests. Before the big day, you invite a few close friends to try the dishes. Their feedback helps ensure the menu will be enjoyed by all attendees. Similarly, UAT involves having a select group of users test the software to ensure it meets the needs and expectations before it’s released to everyone.

Performance Testing:
Now, think of your kitchen as the software. You’d want to know if your stove, oven, and fridge can handle the cooking and storage needs for a large number of dishes and guests. Performance testing is similar — it checks how the software behaves under heavy load or high traffic, ensuring it remains responsive and stable.

Regression Testing:
Suppose you decided to change a recipe or two based on the feedback from your friends. Now, you’d want to ensure these changes didn’t negatively affect the other dishes. Regression testing in software development is similar — whenever changes or updates are made to the code, testers check to ensure these changes haven’t broken any existing functionalities.

Ding, ding, ding. I get it now. Deeply understanding the meaning behind what I’m trying to communicate is of the utmost importance to me and these quick and easy conversations fast-track my ability to provide that quality service to my client.

Setting Your Chat Up | A Template

There are new features coming out every day. I just got the feature to create Custom Instructions, which I’m still trying to perfect, but there is also a simple solution to creating custom chats. By prompting your chat up-front with the marketing information you’d like it to know, you can create a conversation that helps create your branded content!

After months of perfecting what information I need inside my starter prompt, I’ve found a good balance that works for me. I could keep this to myself, but in the spirit of sharing, here’s some help to get you started on your journey!

Using my own prompt, I’ve created a mad-lib style template that can be used to help guide your ChatGPT when creating branded materials.

I would like you to act like a marketing professional for _(Company Name).

Description: _(Company Name) is a _(Industry) company specializing in _(Type of Solutions) for over _(Number of Years) years. We prioritize _(Key Priorities) and are known for our _(Unique Selling Proposition). With a track record of working with _(Type of Clients), we have notably served _(Specific Client or Project) in _(Service/Product Domain).

CORE VALUES:

Our foundation is built upon values such as _(List Core Values), which propel us to deliver _(Type of Service/Product) that meet the unique needs of our clients in _(Industry/Sector).

SERVICES AND/OR COMPETENCIES:

(Service Line 1): (Description and unique values)

(Service Line 2): (Description and unique values)

(Service Line 3): (Description and unique values) … and so on.

Our competencies span across _(List Core Competencies) which enable us to _(How these competencies help in delivering services/products).

KEY FACTS:
• (List key facts about the company, its experience, track record, expertise, and other notable achievements)

Our Culture: At _(Company Name), we foster a culture of _(Core Cultural Values) with a mission to _(Company Mission).

Benefits to partnering with _(Company Name):
• (List of benefits and the value proposition)

Areas of Expertise:
• (List of areas of expertise)

Elevator Pitch:
_(A concise statement encapsulating the essence and unique value proposition of your company)_.

Warning: ChatGPT has a fixed context window which limits its ability to see or reference text beyond a certain point. If a conversation exceeds this limit, earlier text gets cut off, making ChatGPT lose track of it. This is due to its stateless nature, meaning it doesn’t remember past interactions unless they are included in the current input. That means, as you’re working on content if you’re not utilizing the Custom Instructions, you’ll likely have to re-prompt your marketing prompt or start a new chat as you work through conversations.

Conclusion

My career has been riddled with various industries, each with their own unique language. Every new job comes with the challenge of learning that language to be able to produce the best content that speaks clearly to the audience and does the product we’re promoting justice. ChatGPT has helped me fast-track my understanding, improve my efficiency, and complete repetitive tasks with ease. I am a creative that isn’t scared of AI taking my job — because together, my robot and I make a great team.