Stigma will do that. I see it in the mental health field too. Constantly changing the language we use to try to remove stigma but all it does is water down the discussion because then the terms carry such weight and meaning that we can't just converse.

I'm a communications specialist for corporations. I see this a lot there, too - fiddling with how things are branded because they can't figure out how to communicate the what in an effective way and they feel like the last version carries the wrong message. So they hope to just replace with a great name that will magically make everyone understand. And it. Never. Works.

The other reason I see name changes are to take ownership. As though reaching a new milestone in development of a product or a narrative in this case rewards the expert with naming rights so that they leave their mark.

Regardless of the reason for the constant name change the result is the same - ineffective communications. These aren't eras of science and discovery UFO > Aerial > Anomalous > whatever is next. They're attempts to re-brand to gain respect. Unfortunately, changing the name isn't going to change the perception on it's own. We have to discuss it thoughtfully and build real narratives that carry the weight of our new discoveries for generations to come. Building generational knowledge on the topic is the pathway to respect and understanding.

UFO researchers need a branding specialist and I'd love to help. <3 lol.